As the third edition of the Betway SA20 approaches, Durban's Super Giants have announced Yu Foods as one of their official partners ahead of the tournament starting on 9 January.
Last campaign DSG were the beaten finalists and were incredibly well supported at their home base at Kingsmead Stadium. With a few tweaks to their squad, they will be hoping to go one better in 2025 and lift the coveted trophy.
Yu Foods specialises in instant foods like Noodles, Pastas and Biryanis that use 100% natural ingredients with no preservatives. The Indian brand launched its cup noodles in South Africa in January 2023. Owing to its initial success and immense consumer love, Yu Foods has since expanded its noodles portfolio and is now available across Checkers, Sixty 60 and Shoprite stores nationwide. The team at Yu Foods uses advanced food science technologies that enable their products to be stored at ambient temperatures without adding any preservatives or chemicals.
The Yu Foods team come on board as an official partner of Durban's Super Giants and spokesperson for the brand Bharat Bhalla is excited to be involved in such a dynamic tournament.
"The SA20 has become one of the biggest T20 franchise tournaments in the world and we are extremely excited for Yu Foods to partner with Durban's Super Giants for the third edition," Bharat said.
"DSG went all the way to the final in 2024 and that shows the immense talent and work ethic that they possess so we will be looking forward to seeing how they go in the 2025 competition."
For DSG's spokesperson, having a brand like Yu Foods on board continues to grow the DSG brand.
"We're very happy to welcome Yu Noodles into the DSG family," a DSG spokesperson said. "It's going to be another exciting season of cricket both at Kingsmead and in the tournament as a whole. We are looking forward to having Yu Noodles with us on this journey.
"The 2025 SA20 is going to be the biggest and best yet and we are geared up for the competition to start."
Durban's Super Giants will play their opening match of the Betway SA20 is a home clash against the Pretoria Capitals at Kingsmead Stadium on 10 January.
